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Introducing Charlotte Graham-Cumming, a Marketing Society Magpie
Every week, our magpies will be finding and sharing their three favourite, shiny nuggets of wisdom and inspiration with the network, first a brief interview with Charlotte Graham-Cumming, managing...
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Magpie: Charlotte Graham-Cumming, Ice Blue Sky
http://www.radarvirtuel.com/# – A site that shows you European flights visually. It recently came in very handy when my parents were stranded in Hong Kong. There’s something quite satisfying about...
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A sad truth about most traditional b2b marketing by Seth Godin
By Seth Godin “People who don’t care, selling products to people who care less.” I was at a conference recently where the senior executives spent the entire day talking about profits, market share and...
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B2B Dinner with Sir Paul Judge
How will this Marketing Event inspire you to Think Differently? The Marketing Society has launched a B2B steering committee aimed at helping share learnings and best practice among B2B led marketers....
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A rose by any other name…
Francesca Brosan of Omobono, our new B2B sponsor tells us… Thank goodness for Shakespeare. He knew how to coin a phrase which you can use and abuse to your heart’s content. In this instance it’s to...
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B2B Marketing Excellence Workshop
This workshop, led by IBM’s Caroline Taylor will demonstrate how marketers can forge strong relationships throughout the supply chain to drive growth, held at the Engine Group, London. To book your...
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An interview with Laurie Young
Laurie Young, marketing consultant and former global marketing partner at PricewaterhouseCoopers, talks to Marketing Society editor Elen Lewis about B2B and what it can teach B2C. What are the core...
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Magpie: Jason Cross, Incentivated Ltd
Jason Cross shares three shiny nuggets of inspiration: the first book devoted entirely to B2B social marketing, a mapping service for the Royal Borough of Kensington & Chelsea that works perfectly...
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Book Club: How to Be Brave in Business and Win by Shaun Smith and Andy Milligan
Allyson Stewart-Allen, reads How to be Brave in Business and Win by , Shaun Smith and Andy Milligan. Shaun Smith and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the...
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